View Full Version : Keeping up with the Johannses

30-01-2007, 09:49:37
Sweden plans Second Life embassy

Sweden is opening an embassy in the internet fantasy world called Second Life - the first country to do so.

The project is being run by the Swedish Institute - a promotional body which works alongside the foreign ministry.

Institute director Olle Waestberg said the virtual embassy would reach many young people and provide information about Sweden.

Second Life has about three million users worldwide, who create and develop virtual characters - called "avatars".

Several real-world companies have created virtual shops in Second Life.

The Swedish Institute says the embassy will not issue passports and visas, but it will inform users how to get them in the real world.

The embassy will be "primarily an information portal for Sweden," said Mr Waestberg, quoted by the AFP news agency.


Wouldn't it be ironic if 2nd life Embassies had better customer service...:D