View Full Version : It just won't die!

18-07-2005, 19:36:33
It looks like Rover may yet live again. MG is seen as a highly valuable brand as well so China's SAIC and Nanjing Automotive are both viaing to purchase 100% of MG/Rover. both were said to want to buy the company but didn't want to pay for retired workers' pensions so they've wanted until the company went into bankruptcy and are now trying to buy it. SAIC says they will continue to produce the entire MG line up along with the Rover 75 at Longbridge while future Chinese designed models would be used to replace the Rover 45 and the Rover 25. Nanjing would save MG but let Rover die though curiously they want to revive the old Austin brand for sale in China.

The solution in my mind would be to sell to SAIC while giving Naning the Austin brand. That would keep some British marques alive even if under foreign ownership.


Dyl Ulenspiegel
19-07-2005, 08:44:36
In any case, Longbridge is dead. All those assurances are worthless, unless SAIC etc have turned into golden-hearted welfare providers.

19-07-2005, 11:07:36
This is what the BBC says about SAIC's bid:

If successful, SAIC aims to establish a manufacturing, distribution and research centre at Longbridge to be run by Mr Leach's Magma Corporation.

It is expected that production of the MG TF sports car and the Rover 75 saloon would resume there, with the ultimate aim of developing new models from 2007 onwards.

It is not known how many jobs the SAIC-Magma bid would create, although it has been reported that it could employ up to 1,600 staff.

So that would be a loss of around 80% of the jobs but some assembly would restart using Chinese made parts.

Nanjing say's they'll only restart MG and leave Rover to die though they might rebad some of their cars in China to a Rover or Austin name in order to give it foreign cache to Chinese buyers.

19-07-2005, 11:13:39
I thought this was about the sinking thread.

19-07-2005, 11:14:26
Soon it will be the sinking thread

22-07-2005, 21:46:47

It looks like Nanjing Automobile won the bidding war for Rover and now MG will live. It's unclear if the Rover brand will also live or if it will just be allowed to die while the Austin brand will be revived for sale in China. From now on what ever cars are assembled at Longbridge will have their parts made in China and the kits shipped to England for final assembly. While this will greatly reduce costs it will mean huge job loses among British parts suppliers.

23-07-2005, 12:35:13
Well, better then nothing, I suppose.